The Cindy Brand Name

Marketing, promotion, professional handlers. . . read all about it.

And. . if you ever needed a reason to switch to Hagen Daaz:

Organizers are set up in a house trailer. Their meetings closed to reporters.
Leading the group is Fenton Communications employee, Michele Mulkey, based in San Francisco. Fenton specializes in public relations for liberal non-profits.
Their bills are being paid for by True Majority, a non-profit set up by Ben Cohen -- of Ben and Jerry's Ice Cream fame.